Helping Fitness Go Viral

At RockBox Fitness of the Carolinas, I began my internship by diving into the foundation of the brand—learning the company’s voice, values, and customer base through internal tools like studio-specific personas. Understanding who we were talking to shaped everything I created. From there, I crafted content for TikTok, Instagram, and Facebook that resonated with existing members and caught the eye of new audiences. Using Canva, CapCut, Adobe Premiere Pro, and Photoshop, I produced everything from high-energy Reels to graphic flyers—boosting views, engagement, and follower growth by up to 70%. I collaborated with the team to brainstorm fresh content ideas and used in-platform analytics to guide and refine our strategy for maximum impact.