Our 5-person student team was briefed by Coca-Cola’s Creative Director to solve a real-world brand problem: glass Coke bottles weren’t selling like plastic ones. They’re more expensive, harder to find, and for most people, not worth the extra effort. I collaborated on the strategic development by conducting in-depth consumer and brand research to uncover a new angle—what if the glass bottle wasn’t just a drink container, but something worth holding onto? Using frameworks like Get/Who/To/By and human truths, we crafted a strategy that positioned the glass bottle as a lasting, substanable, and creative object. I also developed the experiential activation plan, including a large-scale public installation designed to inspire personal connection and creativity beyond the last sip. Our work was presented to Coca-Cola’s senior leadership, where it received strong praise for both its strategic clarity and engaging execution.