How do you get someone to buy another pair of Crocs when the first ones just won’t quit? That was the challenge we tackled as a student team. Through in-depth persona development and customer journey mapping, we explored what motivates Gen Z Crocs fans and where frustrations or missed moments exist. We paired these insights with background research using the 5 C’s framework to understand the brand, its cultural footprint, and competitive space. Our final strategy focused on increasing brand awareness around limited-edition drops and making existing customers feel special for getting their hands on something exclusive. By personalizing notifications for Gen Z consumers and limiting purchases to one per customer, we aimed to reduce reseller interference and prioritize loyal fans—encouraging them to repurchase not out of necessity, but for the experience.

- Selected Best Group Project by Class Vote